Future Smart: Managing the Game-Changing Trends That Will Transform Your World
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Regenerative medicine will extend our lifetimes and rebuild our bodies
Robots and drones will drive our cars, teach our kids, and fight our wars
Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans
Digital consumers who live always connected will challenge every business to change its strategy
Climate change wars will redefine security and resources
Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.
Authorized intrusions that are personalized and relevant will change our acceptance of intrusive tech. Technology’s capacity to predict our desires and then help us realize these desires, fulfill our needs, and make our goals real will create a new type of technology that will fundamentally change our civilization. Imagine Smart Technology that recognizes commerce on the planet to fi nd jobs for every person. Smart Technology that evolves—learns, self-organizes, has cognition, senses us, and embraces the three Laws: Empowers, Engages, and Enchants—is coming soon in the future, when the discovery of our desire and the fulfillment of that desire may be the central focus of the Smart Technology inside everything, including cars, homes, and devices and even embedded in nature.
Finally, in 1990, after a number of high-tech entrepreneurial 9780306822865-text. indd 115 12/2/14 2:58 PM 116 FUTURE SMART enterprises I started, I formed the Institute for Global Futures to help my clients think about the future of trends and innovations that were creating both opportunity and disruptions. The Innovation Economy Prepare to be amazed. The Innovation Economy will electrify markets, generate billions of new jobs, catalyze new industries, and make for a prosperous future. Most of you will be changed—in good ways.
Creating healthy aging now dominates over 45 percent of consumer digital wallet share. With over five hundred new business sectors and over 100 million jobs, HPE is a growing global industry. The augmentation of intelligence has become a highly in-demand service for business and individuals, and 40 percent of all jobs require an enhancement certification. Managing age-related diseases has become the number-one challenge facing our world. As the next generation ages, Generation X reaches middle age at sixty-five, and with depopulation threatening lower productivity throughout the world, HPE has become the largest industry on the planet.
The significant trend will be the rise of neuro-marketing, understanding how the brain works, as this will transform jobs, business, and society over the next ten to twenty years. Entrepreneurs will build new companies around this technology to better understand and serve customers. Entirely new industries will be invented, as motivation, influence, learning, and entertainment will be forever changed in ways you cannot imagine now. This look ahead to our Neuro Future is detailed in this book. This will have an impact beyond what we know as the Internet, TV, and wireless media.
Trends are how change manifests and transforms our lives, work, entertainment, competition, and health. Trends emerge often invisible as change drivers and reality shapers. But before you know it, everyone has a robot in the home, 3D printers are big, smart drugs are the rage, and wearable smartphones are popular. Trends are born of forces converging to create a new market, product, lifestyle, or culture. Trends shape new expressions of reality that provide risk and opportunity. By understanding trends ahead of the crowd, an individual might take an effective action—create a company, design a new product, plan a new service, change a career, learn new skills, or invest in a new marketplace.