The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life
Format: PDF / Kindle (mobi) / ePub
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it--entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They're adding to their incomes and creating safety nets in case the ax falls at work. In the process, they're unlocking their creativity and finding a sense of fulfillment they never dreamed possible. Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days--and with a baby to provide for--she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. "The Economy of You "recounts story after story of people who--like Kimberly--are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: - Tips for figuring out the ideal side gig - Ideas for keeping start up costs low - Advice on juggling a fledgling enterprise and a full-time job - Strategies for finding your "tribe" and building a social network - Branding and marketing basics that bring results - When and what to offer for free - And much more Companies guarantee nothing but today's wages. It's up to YOU to build stability by becoming a money-making engine. It's empowering, gratifying, and easy to do with "The Economy of You."
RESOURCES: AIGA. org, GraphicArtistsGuild. com 10. ARCHITECT Wherever you're sitting right now, chances are it's in a space that was designed by an architect. Architects design everything from coffee shops to basement renovations to office buildings. Not surprisingly, they need significant skills and education, including a degree in architecture and state licenses, since they're charged with the safety and soundness of buildings along with aesthetic appeal. That's why many side-gig architects also work in the field full time, supplementing their income with freelance jobs.
They find ways to be resilient in the face of inevitable setbacks. 8. As their businesses grow, they support other small shops and start-ups by outsourcing tasks, which further enhances their own businesses, and often find other ways to give back as well. 9. They derive a deep sense of financial security and fulfillment from their businesses, far beyond money. Through their stories, this book will teach you how to join them. We'll meet Chris Hardy, an instrument repairman who also has a talent for speaking in cartoon voices.
Traditionally, the thinking has been that if you're going to pursue a little something on the side, then at least have the good sense to keep quiet about it, as Martin Cody does. I even wrote about that school of thought in my first book, Generation Earn, and quoted career coach Pamela Skillings on the concept. She encourages people to keep their outside projects under wraps so no one suspects their true passions are located elsewhere. That strategy probably works best in the most traditional of office settings, where people still slowly climb the corporate ladder.
Com, or Freelancer. com) and see if you have any buyers. Take another small step, such as launching a blog, related to your side-gig idea. 3. Get on top of your financial life. Review your finances, paying special attention to any weak spots. Do you need to focus on scaling back spending or paying off debt? Do you have an emergency savings account with at least three months worth’ of expenses? Use a free online tool such as Mint. com to create a budget and savings goals. Make a plan to pay off any burdensome debt.
In addition to a steady paycheck, my own full-time job offers retirement and health benefits, free coffee, camaraderie, tech support, and, perhaps most important, room to learn and grow within an established company. While my own side-gig is fulfilling and profitable, it could never replace all those benefits—financial, social, and emotional. It's the combination of the full-time job and the side-gig, after all, that provides the greatest financial security. Each gives us a backup plan in case the other suddenly fails us.